Tag: street to stable

Meet Sabrina Seiwert: fashion aficionado, successful entrepreneur and stylish equestrian

Sabrina was born in Germany and raised in Germany aswell as Spain. Having gone to an international school, she is now fluent in four languages.

After completing her A-Levels she did a Gap Year filled with Internships at LVMH, Louis Vuitton and BRABUS in line with her true love for anything high fashion. Then, during her Business Economics studies, she founded her first business with 3 of her fellow students. Together they organized Europe’s biggest Family Business Convention, which was a huge success and an amazing experience. Being an entrepreneur at heart, after getting her degree in Business Economics, she decided not to accept the job offers already lined up or to go into consulting first, like many of her fellow students, but instead, she had the idea for Saddles & Stories and thought “when if not now?!”.

Sabrina’s love for horses started at a very young age: 5 years old. She was the first in her family who was infected with the infinite horse love virus, and thankfully had very understanding parents that did everything for her to follow her passion for horses. Since she went to an intensive time consuming international school, this meant that the older she got, the more time she had to spend on her studies and less time was left to spend with the horses, competing and her other love: ballet.

Although Sabrina competed in show jumping when she was younger, she definitely feels better in the dressage saddle now. Since starting Saddles & Stories and starting her own business in general is unbelievably time-consuming, she decided to focus her energy on running her business and put a new horse on the agenda for 2019.

“Whenever I do something I tend to do it with all my heart and all the responsibility that comes with it. Because of that it was always out of question for me to get a new horse now and have somebody else care for him/her, 6 days of the week. So, heavy heartedly, having my very own horse again has to wait a little.”

But, Sabrina does not have to go completely without horses in her life,  she finds herself very lucky with her best friend having her very own gorgeous stable with fabulous horses. She gets to jump on a horse any time she wants, and even more important, she gets to relax after a busy #girlboss day and spend time with these beautiful animals.

Back to Sabrina’s current business venture: Saddles & Stories. Being a woman, she was especially inspired by her Mom who is a biologist, turned entrepreneur very early and who to Sabrina personifys anything that comes to mind when thinking of a true #girlboss and entrepreneur at heart.

She was familiar with the concept of selling exclusive pre-loved items from her other passion, the fashion industry. Seeing how so many of her friends were struggling to sell their fantastic and mostly very expensive equestrian equipment, the idea for Saddles & Stories was born.

“We equestrians finally needed an adequate market place for our pre-loved & second season treasures. And thats exactly what S&S is, its a market place for exclusive pre-loved equestrian gear for horse and rider.”

Saddles & Stories offers a full service package with the “sellers” sending us the equipment, that matches a list of brands they accept. The article is checked for its quality, styled with cross selling products, shot in a professional setting, and uploaded to the online store with a thorough description.

When the product is sold, it is beautifully packed and sent to the new owner. Subsequently, the seller gets the revenue of the article minus the S&S Service Fee.

Being an online platform for high quality pre-loved equestrian equipment with a full service package for the seller, Saddles & Stories on the other hand offers the customer a classy online shopping experience, with carefully curated high quality products at a reasonable price. And most importantly a very safe way of selling and shopping pre-loved and second season collections.

Like Sabrina’s style? Here is all you need to know about the brands she loves and the outfit we put together for her today:

Sabrina has always and always will love the style of Ralph Lauren. To her, it embodies the ultimate sense of equestrian style and way of life. This is why we added a crisp white Ralph Lauren tailored shirt into the look.

She is quite aware that sometimes equestrian style needs to be a bit more focused on functionality over style, but does not want to comprise on either one. To her, a brand like Alessandro Albanese combines style and functionality perfectly, this is why we added a sleek and stylish navy blue show jacket into the mix.

Sabrina will always love her classic beiges, whites, navys and blacks but also loves a deep green, a dark purple and a splash of a strong colour in general. This is why we decided on a pair of classic beige Ariat Olympia breeches in combination with a splash of dark purple in the form of a Kuhl Spyfire hooded down vest.

We had to, of course, celebrate Sabrina’s love for high fashion with some fabulous accessories: a creamy beige Max Mara Cashmere scarf (one of her favorite materials), a Gucci logo belt (looks good with EVERYTHING!), her signature dark purple Prada Saffiano medium tote and a pair of Charlotte Olympia navy blue velvet Kitty Flats (another one of her favorite materials and top picks out of her impressive shoe collection).

We completed Sabrina’s look with a pair of custom blue Königs dressage boots and matching Samshield classic Shadow mat helmet.

Love her style and her business? Make sure to follow Saddles & Stories on Instagram and Facebook or go directly to the website.

Have a stylish ride!