Meet Helen Pollock: businesswoman, social media entrepreneur and stylish equestrian.

Helen was born and raised in Calgary, Alberta – Canada and credits her mother Bonnie for her love of horses and the equestrian life.  Bonnie started Helen riding at age 3 and she competed both domestically and internationally into her mid-teens, until injuries and a congenital back issue temporarily derailed her show jumping circuit ascent.  Even though the mandated break from riding stretched from the remainder of her teens, throughout college and into the early working years, her love of horses and desire to get back in the saddle never dulled.

After working through her injuries and major elective back surgery, Helen graduated with honors from Montana State University with a degree in business. Microsoft was her first employer and the job took her overseas to their Germany office as a Project and Account Manager, and although she was living in the land of warmbloods and Hanoverians, her riding would still have to wait.

Eventually wanting to get back stateside, she moved back, and in 2013 landed her current job with News Corp. Housed on the FOX Studios lot on Pico, she is Director of Platforms for FXNOW, the digital distribution platform of the FX Network. As she settled in and found her stride at FX, the riding fire still burned brightly. Helen decided it was time. She promptly found and hired a show jumping trainer, got into riding shape, and began the strict, weekly, training regimen necessary to compete in today’s highly competitive show jumping equestrian landscape. She continues to train, ride and compete to this day.  As the ultimate equestrian and fashion girl herself, coupled with her business school background, Helen decided to combine two of her loves, horses, and business, to found and create the social media content distribution platform Life Equestrian.

Through Life Equestrian, she loves to keep her audience up-to-date on the latest trends in “street to stable” fashion, design, health & skin care, tech, tack, equestrian and life hacks, home goods and diet & exercise by cultivating a collection of products, in and around all aspects of the equestrian world.  Helen lives in Los Angeles, with her dog Kaiya, and is currently an active equestrian athlete.

Helen gets inspired by riders like McClain Ward who has been a favorite of Helen’s for a very long time.  “He has such elegance with each horse he rides” she said.  There are so many female riders that she loves, so we’re narrowing it down to just a few: Karen Polle, Hannah Selleck, Carly Anthony and Beezie Madden.  “All of these riders have a beautiful riding style that they make it look effortless.  I love the connection they have with each horse and course they ride.” said Helen …  #goals

Helen’s style is simple, sleek and stylish and we put together her look taking the best of a few of her favorite brands to date. We started with her Go-To breeches: a pair of Black Struck Apparel 50 series. Then we layered on a few riding essentials like the Anique Sunshirt in white, a JOTT vest and an extra JOTT jacket for those chilly California mornings. She loves her Samshield helmet and Parlanti boots, so these had to be part of the look too. We finished it off with some no-miss accessories like a ManeJane belt, Roeckl gloves and a super stylish eco-friendly Stella McCartney Falabella bag for those daily barn essentials

Have a stylish ride!