Special Edition: The stylish equestrian for Mara Ruijter


Meet Mara Ruijter: blogger, rider, young entrepreneur and fashionista.

mara-1Mara grew up in a small town on the coast of Holland and has always been a horse girl at heart. When she was still young she moved with her parents to the city of Amsterdam. Her big city folks (who pretty much had never seen a horse close-up) couldn’t imagine indulging Mara in her dream of having her own pony, so they found a solution to keep everyone happy (for now) and Mara started taking lessons at one of the local stables.

When she turned 14 she started taking care of and riding horses for other people, gaining valuable experience to be able to take the best possible care of her best friend and girlhood dream come true: her pony Daisy.

mara-3Daisy is a 6 year old haflinger x arab and stands very “tall” at only 1m40 meter high.  Despite her short stature, Daisy is incredibly sassy and cool. Mara and Daisy are lucky enough to live only a 10 minute walk from the beach and a weekly race in the surf at full gallop is one of their favourite summer pastimes.

This summer Mara and Daisy successfully debuted in their first dressage test with fantastic results.

Mara has recently graduated from the University of Amsterdam with a degree in media, information and communication of which her pumpsenpaarden.nl (which translates to heels and horses from Dutch) blog was part of her final thesis. An equestrian fashion and lifestyle online glossy magazine / blog focussed on the Dutch market. The project was so successful that Mara has now made it into her fulltime job which she absolutely loves: “I get to work with the best brands and the best products in the equestrian world: a dream come true” she said.

Mara 2.pngMara’s personal style is feminine, classy and put together. She’s loves riding in an all black outfit: black breeches, a nice turtle neck sweater and statement belt and boots. One of her other favourites is the classic light blue blouse: “which you should only actually wear to the office, right?” she said, but we all agree that a classic banker blouse can look fabulous in a #rootd. She likes wearing Cool shirts from Equi In Style and loves a good pair of Goode Rider breeches. Of course, she finishes off every look with a Horses belt out of her own shop.


Like her style? Here’s all you need to know about Mara’s look:

We went with a classy casual look combining a grey Repeat Cashmere turtle neck sweater with a pair of ANKY Elegance black breeches with a grey trim and a Kingsland Jeans jacket. We kept the grey and black theme throughout the whole look, with a pair of grey Roeckl gloves, a classic black KEP Italia helmet and a pair of custom Parlanti grey polo style boots. The accessories finish off Mara’s look: her own signature Horses belt in black, a Destin Stola denim striped scarf and of course a pair of grey pumps by Jimmy Choo.

Have a stylish ride!



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